Reconnection Initiatives

  • Facilitate cultural exchange programs, such as heritage tours, language courses, and traditional ceremonies, to promote reconnection with Nigerian culture.
  • Support educational initiatives, encouraging African Americans to learn about Nigerian history, culture, and contributions.
  • Create networking platforms and events to foster connections between African Americans and Nigerians in various fields, including business, science, technology, academia, music, fashion, sports, and the arts.
A crowd of people sitting in the middle of an event.

Detty December

The Center for African Citizenship and Economy (CACE) proudly sponsors the Detty December Nigerian tourism phenomenon. This vibrant festive season in Nigeria and other West African countries represents a significant economic opportunity fueled by cultural celebrations, entertainment, and consumer spending. CACE assists companies and individuals by providing strategies to explore and capitalize on the economic boom during this period by connecting them with events management, hospitality, retail, and e-commerce experts.

Market Analysis

Overview of Detty December

  • Detty December is a festive period marked by high consumer spending, major events, concerts, weddings, and travel.
  • The economy benefits from the increased inflow of remittances from Nigerians in the diaspora and other people of African descent who return home for celebrations.
  • Sectors experiencing growth: 
    • Entertainment: Concerts, festivals, nightlife, and cultural shows.
    • Travel and Hospitality: Increased hotel bookings, car rentals, and domestic flights.
    • Retail and E-Commerce: Gift items, clothing, food, and decorations.
    • Food and Beverage: Restaurants, catering, and alcoholic beverages.

Target Market

  • Young professionals and millennials seeking nightlife and entertainment experiences.
  • Nigerians in the diaspora visiting for family and cultural events.
  • Affluent individuals and corporate organizations hosting private events.
  • Middle-class families spending on festive shopping and dining.

Market Trends

  • High demand for exclusive events and VIP experiences.
  • Rise of online shopping for festive items.
  • Growing popularity of Afrobeat concerts and celebrity-hosted events.
  • Increased social media influence driving consumer behavior.

Products and Services

  1. Event Planning and Management:
    • Organizing premium concerts, nightlife experiences, and themed parties.
    • Providing event planning services for weddings, birthdays, and corporate functions.
  2. Seasonal Retail and E-Commerce:
    • Selling holiday-themed merchandise, gift hampers, and souvenirs.
    • Offering delivery services for festive goods.
  3. Food and Beverage Services:
    • Partnering with local restaurants to offer exclusive holiday menus.
    • Running pop-up bars and food stalls at events.
  4. Travel and Hospitality Packages:
    • Curating travel packages for diaspora Nigerians, including accommodation, tours, and transportation.
    • Partnering with hotels and Airbnb hosts to offer discounted rates.
  5. Temporary Housing Solutions:
    • Leveraging the short-let rental phenomenon, such as Airbnb and private apartment rentals, to address the increased demand for temporary housing during Detty December.
    • Offering tailored housing packages for families, groups, and solo travelers seeking privacy and convenience.
    • Partnering with property owners and managers to market and manage high-quality short-let accommodations.
  6. Marketing and Promotions Services:
    • Assisting brands in designing targeted marketing campaigns for Detty December.
    • Creating branded merchandise for corporate clients.
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Other Programs